MindField Group

Rethink Recruiting

Twitter is for old people…

by Cameron Laker in Rethink Recruiting on June 5, 2009

I recently gave a presentation on starting a business, presented to 40+ grade 11 and 12 students at the UBC Enterprize forum.

I spoke at length about leveraging social media in marketing and how MindField Group uses it for recruitment. I spoke about Facebook, Linkedin and Twitter….

Not one person in the audience had even heard of Twitter… this totally blew me away. Has Facebook created such dependency amongst its younger users that there is no need to find, test and adopt new social networking applications?

Is this what Facebook saw? With its $15B valuation, it leads me to believe that the 20- and 30-somethings were never really the target, but in fact it was the tweens 3-4 years ago. Unlikely… but interesting to ponder.

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