Social media recruiting – should you hire another recruiter? A sourcer?
With the rising influence of social media in the business world, the recruiting function may be transformed to include a new role. As well described in this article, The Community Manager is a real consideration for recruitment departments.
Let me summarize:
1. With social media, people (i.e., candidates) interact, connect and learn about your company in new ways, through many different channels.
It only makes sense to consider a shift in your recruiting operating model and your technology platform to keep up with the times.
2. Consumer-focused marketers who aim to build demand for products or services are all over this stuff like flies on you-know-what.
Your modern day Marketing Manager is responsible for attracting, engaging, nurturing and retaining customers all in support of sales and brand. They are responsible for creating demand and they are well funded to use the latest tools in driving the business and truly understanding the customer base.
3. Translate that Marketing Manager function into a Community Manager responsible for attracting, engaging, nurturing and retaining candidates all in support of recruiting top talent and your employment brand.
Invest and give them the tools to drive top talent and really understand what candidate profiles are the best fit. The intention is to get your organization connected, relevant and differentiated in this multi-channel world. The Community Manager will help increase the likelihood that you can develop an engaged and sustainable candidate community.
4. So where do you position a Community Manager?
The Community Manager would report to the Recruitment Team Leader and interface with traditional recruiters and HR and marketing departments. The Community Manager is focused on building pipelines and community; not on individual open vacancies.
5. What is the Community Manager profile?
Communicator and listener: They conduct conversations with an “authentic voice” for the company. They present real stories that give life to the company’s brand. They share intel with the rest of the organization, giving insight to HR and Operations departments. They are able to manage a strategy that includes blogs, microblogs, social networks, user groups and email.
Company acumen: The Community Manager is most effective when they master the company’s authentic message to the world. They translate business into a conversation and align with all your corporate brand elements.
Technically adept: This role is a combination of conversationalist, sourcer and marketer. It’s social media technology that is the common denominator connecting all of these pieces.
Persistently curious: They are intrigued by social media and how people interact. They experiment and engage in discussions online and give insight to the company’s recruitment strategy.
Source: Talent Synchronicity
