Posted by Cameron Laker on Tue, Jun 22, 2010 @ 02:16 PM
Foursquare... totally hooked, no, I'm not a mayor anywhere... but I'm trying. Check out Starbucks, they are all over the latest in mobile social networking platforms. A cross between a friend-finder and a social-city guide, it's a mobile game that rewards you for doing interesting things.
Retail Scenario: Your ideal candidate is walking through the mall looking for your latest sale, promotions etc... then they see the elusive "SPECIAL". They see your latest promotions for shoes, clothes etc and....... the "Talent Community Contest?!"
Talent Community Contest...sounds interesting, I think I'll "check in", no you aren't the mayor but we might just give you a badge, a badge you can share on Facebook that tells your friends that you want to work for us.
Now fast forward to 2013: Job Boards? I just have to walk down a street and see what companies are hiring just by checking in to my Foursquare. Gone are the days of walking in blind with a resume, and I've pretty much have already been hired because I have joined the talent community and I can show my Top Talent Badge... so when do I start?!?!?
Maybe a little far fetched... but uber cool. We are less than 2 years away from companies being able to market straight to job seekers through mobile apps, automated SEO, and social profiling FOR EVERYONE! Hooray!
Maybe I'm being a little optimistic and love the future; I tried to turn my Dad's pinto into a delaurian and install a flux capacitor at the age of 6. Then got excited for floating skateboards in the year 2000.
Either way, the way in which we communicate is changing at a rapid rate, and there's a ton of room for innovation for retailers to become a top-of-mind employer.
If you are in the hood, "check in" to MFG on Foursquare, stop by and say high and if it's after 5 we will have a cold beer waiting for you.
Posted by Cameron Laker on Tue, May 26, 2009 @ 01:21 PM
There is obviously a lot of noise about Twitter right now. Marketers are starting to use it agressively and recruiters and HR professionals are learning how to use it for attracting top talent. Here's a great video from Guy Kawasaki explaining how to use Twitter. This was his speech at a Vancouver Entrepreneurs Organization (EO) event last month. Hope it clarifies a few things, it did for me!
Posted by Cameron Laker on Thu, May 14, 2009 @ 02:15 PM
From www.cheezhead.com
One of the best recruiting blogs on the planet
"Where do your best candidates come from?
That’s the million-dollar question that the AIM Group, experts in online media revenue, wanted to know for their annual Recruitment Advertising 2009 survey. They asked 75 recruiters, HR professionals, managers, and recruitment agents where they are spending their limited ad budgets to find out what is and isn’t working for them."
Link to full article and report: http://www.cheezhead.com/2009/05/14/ved-recruitment-advertising-2009/
"Recruiters in the U.S., U.K. and Canada gave social and professional networking platforms and niche job sites the highest marks for bringing in quality candidates, supporting empirical evidence that recruiters are funneling more effort into these services. According to the report, when asked to rate alternative recruiting methods, networks and niches tied with 16% of respondents saying that both were great for bringing in quality candidates. No other recruiting methods came close in the “great” ratings.
Recruiters noted the two best networks for recruitment activity are Facebook and LinkedIn, with Twitter closing in fast. This is not surprising considering that Facebook is like a giant candidate playground for recruiters, 175 million potential applicants strong, while LinkedIn picks up about one new user per second. And both, for the most part, are free."