Why every recruitment department should be using Google Analytics
Posted by Cameron Laker on Tue, Jan 27, 2009 @ 02:21 PM
We are all tied by the limitations of applicant tracking systems and the type of functionality we only dream to have.
We have lots of wants and needs, CRM functionality, email marketing tools, web-based dashboards, job posting technology that automates SEO... the list goes on.
One of the most important innovations we have made at MindField Group is the integration of Google Analytics into our recruitment strategy for our clients.
My assumption is you will answer NO to everyone of these questions and that's exactly why you need to imbed Google Analytics into your career site.
1) Do you know the exact number of unique visitors to applicants? This information can provide you heaps of information on how to improve you careers page and job postings. Google Analytics will do this for you.
2) Do you know which geographic regions respond best to your advertisements? Every city, town, province/state will drive different results from the same advertising. Getting a handles on which advertisements are working in which geographic region is critical to solving sourcing issues. ie. is that job board you are spending $750 on actually working....
3) Do you know how candidates are finding your career site? This will give you deep insight into what job boards are actually driving you visitors and the keywords that are driving candidates to your site from search engines.
The answers to these questions are some critical components of any effective recruitment strategy and a great Free (Yes Google Analytics is free) way to measure your employment brand reach, ROI on advertising and information to improve the 'stickiness' of your careers site.