Where it's at - Recruitment Advertising Report
Posted by Cameron Laker on Thu, May 14, 2009 @ 02:15 PM
From www.cheezhead.com
One of the best recruiting blogs on the planet
"Where do your best candidates come from?
That’s the million-dollar question that the AIM Group, experts in online media revenue, wanted to know for their annual Recruitment Advertising 2009 survey. They asked 75 recruiters, HR professionals, managers, and recruitment agents where they are spending their limited ad budgets to find out what is and isn’t working for them."
Link to full article and report: http://www.cheezhead.com/2009/05/14/ved-recruitment-advertising-2009/
"Recruiters in the U.S., U.K. and Canada gave social and professional networking platforms and niche job sites the highest marks for bringing in quality candidates, supporting empirical evidence that recruiters are funneling more effort into these services. According to the report, when asked to rate alternative recruiting methods, networks and niches tied with 16% of respondents saying that both were great for bringing in quality candidates. No other recruiting methods came close in the “great” ratings.
Recruiters noted the two best networks for recruitment activity are Facebook and LinkedIn, with Twitter closing in fast. This is not surprising considering that Facebook is like a giant candidate playground for recruiters, 175 million potential applicants strong, while LinkedIn picks up about one new user per second. And both, for the most part, are free."