Social media recruiting - Should you hire another recruiter? A sourcer?
Posted by Sue Dobler on Fri, Oct 16, 2009 @ 02:20 PM
With the rising influence of social media in the business world, the recruiting function may be transformed to include a new role. As well described in this article here:
The Community Manager is a real consideration for recruitment departments.
Let me summarize:
1. With social media, people (ie., candidates) interact, connect and learn about your company in new ways, through many different channels. It only makes sense to consider a shift in your recruiting operating model and your technology platform to keep up with the times.
2. Consumer marketers who aim to build demand for products or services are all over this stuff like flies on shizzle. Your modern day Marketing Manager is responsible for attracting, engaging, nurturing and retaining customers all in support of sales and brand. Creating Demand. AND - they are well funded to use the latest tools in driving the business, and truly understand the customer base.
3. Translate that Marketing Manager function into a Community Manager responsible for attracting, engaging, nurturing and retaining candidates all in support of recruiting top talent and your employment brand. AND - now invest and give them the tools to drive top talent and really understand what candidate profiles are the best fit. The intention is to get your organization connected, relevant and differentiated in this multi-channel world. The Community Manager will help increase the likelihood that you can develop an engaged and sustainable candidate community.
4. So where do you position a Community Manager?
The community manager would be a direct report into the recruitment function team leader and interfaces with traditional recruiters, HR, marketing. The community manager is focused on building pipelines and community not on individual open vacancies.
5. What is a Community Manager profile?
Communicator = listener. Conducting conversations with an "authentic voice" of the company. Give real stories that give life to the company's brand. Share intel back into the organization giving insight to HR and Operations. They are able to manage a strategy that includes blogs, microblogs, social networks, user groups and email.
Company acumen = The community manager is most effective when they master the company's authentic message to the world. They translate business into a conversation and align with all your corporate brand elements
Technically Adept = This role is a combination of conversationalist, sourcer, and marketeer. It's the social media technology that is the common denominator connecting all of it together
Persistently Curious = They are intrigued by social media, how people interact, they experiment, engage in discussions online and give insight to the company's recruitment strategy.
(Source: Talent Synchronicity)